This is a series of blog posts featuring interviews with women who are entrepreneurs. While I will be interviewing a lot of artists, art is not limited to artists. The art of running a business is challenging and rewarding, no matter the discipline. Told in their own words (as much as possible), I'm looking forward to sharing fascinating stories from inspiring women!
Inspiring Women - Jule Rentz, maker of wild bird feeders
Jule Rentz specializes in wild bird feeders made by hand in small batches using natures cache. Her business is called Jules Loft - Wild Bird Treats.
1. How do you think being a maker and designer bird feeders makes a difference to people, if at all?
I have always loved watching the birds. Bringing this experience to people that have never stopped to observe our wild neighbors has been so fulfilling.
2. Share a great moment you've experienced relating to your business?
Adults and children look at our feeders with wonder in their eyes. We hope we inspire young minds to learn about the many birds right in their own backyards, growing up to respect and care for these tiny winged beings.
3. Are there any future projects you're excited about?
Yes! We have an exciting new partnership with a consultant to help us expand distribution.
4. What does being an entrepreneur mean to you?
Creatively defining my own destiny and happiness!
5. How did you come up with this idea?
In 2011 Jules Loft began with a gentle nudge from a friend with cancer. I showed up with Easter baskets filled with solid seed treats for Judi's wild songbird loving grandchildren. The first products were born from this. One was an egg carton filled with six eggs that my friend encouraged me to sell at our local bird store.
6. What would you like to say to others aspiring to pursue their dreams?
Listen to what your heart is telling you and pursue that dream!
7. What do think the biggest misconception is about you and your business?
That we are wild bird experts :) I have learned a lot over the last four years about birding from experts in the field, our customers and other resources I try to answer our customer's questions with accuracy!! If I don't know something, I say just that!
8. Here’s your chance to promote yourself - go for it!
We show and sell our designs at many farmers markets and fine arts & craft shows to introduce our wild bird treats to our customers. Our shows are close to shops that then sell our designs so we can be easily found in your neighborhood year round.
- Online at julesloft.com
- Events through out MN, WI & ND julesloft.com/events/
- Retail julesloft.com/store-finder/
- Contact me at firstname.lastname@example.org
Who is your ideal customer?
Ideal customers come in all sorts, young and old, guys and gals. Those hard to find gifts for, nature lovers and those "have everything" people! Adults and children look at our feeders with wonder in their eyes. We hope we inspire both young and experienced minds to learn about the many birds right in their own backyards, growing up to respect and care for these tiny winged beings.
9. Describe your perfect day. Art-related or personal. (Or both)
My perfect day is spending it outdoors quietly in nature. Shared with a friend or on my own, I love the sights, sounds and smells that drift my way.
10. What is the least important thing we should know about you?
I'm a day dreamer...every report card while growing up had it sprawled across the page! Still love to stare out windows and get lost in the world I see.
I want to thank Jule for her time on this interview. She and her husband have a great time selling their creations at various venues. If you don't want to order online, their products are available at many area stores. Go to the store finder page and type in your zip code to see if there is a store near you.
~Barb Kellogg, photographer, tea drinker, and dark chocolate lover
P.S. Do you know a woman entrepreneur that you'd like me to interview? She can be in any kind of business—art, banking, landscaping, you name it—part time or full time, living anywhere in the world. You can share this blog post with her as a bit of an introduction. There's no catch. No fee. This is my way of sharing great stories to inspire others.